It should be pointed out that traders are constantly buying from one another. Retailers buy from wholesale dealers, and wholesale dealers from producers. Producers buy their materials from wholesale dealers, and dealers buy from one another. But all these transactions are in anticipation of the ultimate sale to the consumer (or to the investor), and their effect is to distribute the price received from the consumer among all the different traders, and the other people engaged in economic activity. To these latter the money payments, in the form of wages, salaries, inter est and rent, are pure income. When a trader sells, money is substituted for goods in his working capital ; when he spends money on buying or producing, goods are substituted for money. If there were no such thing as credit, a trader's transactions would involve very large fluctuations in the amount of money held by him. In that case, when consumers spend more than they receive and their balances are diminished, the traders' balances would he increased by an equal amount.
If we imagine a community without banks (as in the middle ages) and suppose an addition made to the supply of money, the people who in the first instance receive the money will find their cash balances disproportionately increased. They will forthwith increase their expenditure. The money then passes into the hands of the traders who supply them, and they in turn will proceed to spend it (e.g., on replenishing their stock in trade, or extending their fixed capital) and pass it on to others who will be placed in turn in the same position. Demand is increased, production stimulated, and the incomes of people engaged in trading and production swollen. Production cannot be stimulated beyond capacity, and as that limit is approached the increased demand takes effect in a rise of prices instead of additional output. In
creased output and increased prices alike mean increased con sumers' income and consumers' outlay. And as people's incomes increase, they hold increased cash balances. A new state of equi librium is reached when the requirements of the community in regard to balances have so far increased as to absorb all the addi tional money.
Close on the increase in the consumers' income follows an in crease in the consumers' outlay, but not in general an exactly equal increase, for the recipients of the increased incomes will probably retain a little in balances. The increased consumers' outlay is felt by the dealers in commodities as increased demand. They sell more and will apply superfluous receipts to repaying bank advances, but may retain a little in balances in virtue of their increased business. The dealers in commodities, finding themselves with increased sales, reduced stocks and less indebted ness, will be led to give further orders to the producers. The activity of the producers is intensified, they borrow more, the consumers' income is still further swollen, and demand is again increased. Whereas in the first instance the lending by the banks and the consumers' income are made greater by approximately equal amounts, the increase in lending is soon offset by an in crease in repayments. The actual increase in the outstanding amount of bank loans (and therefore in the amount of the un spent margin) is limited to the excess of lending over repayments. This excess is equal to the increase in consumers' balances, plus the increase in traders' balances (in fact that is another way of saying that it is equal to the increase in the unspent margin).