On the demand side of the market the alignment is equally diverse. First may be mentioned the stock exchange brokers who finance their customers' marginal operations. From 5o to 8o% of the funds needed by the brokers for this purpose are obtained from the market in call and time loans. On the demand side also are arrayed the bond and security dealers. They not only arrange for financing new issues but also carry on extensive over-the counter bond trading. They are heavy borrowers from the banks. The acceptance dealers also figure primarily on the demand side. They borrow on call or on time from the banks and in times of unfavourable money rates they may get direct relief from the Federal reserve bank through the open market.
Classed with the acceptance dealers are the commercial paper houses. They too have to borrow in order to carry their lines of paper pending its final sale to the ultimate purchaser. Finance companies of divers kinds also play a considerable role in the mar ket. They handle "instalment" or "conditional sales" paper aris ing in sundry fields. They finance the dealers in automobiles, pianos, radios and numerous other articles sold in America on the instalment plan.
Lastly may be mentioned the host of other corporations, firms and individuals who require funds. These borrow to some extent on stock exchange collateral, on the security of warehouse receipts covering the great staples, or on some other satisfactory form of property. The prevailing American practice in such firm or indi vidual borrowing, however, is based upon the extension of un secured "lines" of credit involving the use of the single-name promissory note.
factory short-term investment for the lender. It is not only amply secured but is, as well, subject to repayment at the lender's re quest. Rates on call loans are relatively low due to the narrow ness of the field in which they can be employed as compared with the abundance of funds the market supplies. Owing to the highly competitive nature of the market call rates are extremely sensi tive. The money flowing into the call market is made up of tem porary surpluses. This money comes from all over the country. While call loans are extended through the New York banks, in many cases these act simply as the agents of banks in other centres throughout the country. Indeed, the New York institutions often lend in the stock market more of out-of-town money than they do their own. The members of the stock exchange are also heavy borrowers of time money. These borrowings may be ar ranged through the money brokers or they may be negotiated by brokerage firms with their own banks.
The reserve banks are heavy buyers of acceptances. These in stitutions have constantly endeavoured to develop the acceptance market. They stand ready to take eligible bills without limit at the open-market rate. Dealers in acceptances are thus never left with an unsold surplusage. This attitude on the part of the reserve banks assures the maintenance of an open market. Member banks themselves will often sell holdings of their bills to the Federal reserve banks to replenish reserves. The acceptance market thus helps to promote general flexibility of the credit system.