To judge from earliest evidence on the subject, the Baealath of Gebal or Byblus, referred to again and again in the Amarna letters (Bait sa Gubla, Nos. 68-125), must have been the most popular of the Phoenician deities, as her sanctuary was the oldest and most renowned. The mistress of Gebal was no doubt 'Ashtart (Astarte in Greek, 'Ashtoreth in the Old Testament, pronounced with the vowels of basheth, "shame"), a name which is obviously connected with the Babylonian Ishtar, and, as used in Phoenician, is practically the equivalent of "goddess." She represented the principle of fertility and generation; the common epithets Kinrpts and KvNpfta (of Kuthera in Cyprus), Cypria and Paphia, show that she was identified with Aphrodite and Venus. Though not primarily a moon-goddess, she sometimes appears in this character (Lucian, Dea syr, § 4; Herodian v. 6, o), and Herodo tus describes her temple at Ashkelon as that of the heavenly Aphrodite (i. 105). We find her associated with Baal and called "the name of Ba'al", i.e., perhaps his manifestation. Another goddess, specially honoured at Carthage, is Tanith (pronunciation uncertain) ; nothing is known of her characteristics; she is regu larly connected with Ba'al on the Carthaginian votive tablets, and called "the face of Ba'al", i.e., his representative or revelation, though again some question this rendering as too metaphysical, and take "face of Baal" to be the name of a place, like Peni'el ("face of 'El"). Two or three other deities may be mentioned here : Eshmun, the god of vital force and healing, worshipped at Sidon 'especially, but also at Carthage and in the colonies, identi fied by the Greeks with Asclepius; Melqarth, the patron deity of Tyre, identified with Heracles; Reshef or Reshuf, the "flame" or "lightning" god, especially popular in Cyprus and derived origi nally from Syria, whom the Greeks called Apollo. A tendency to form a distinct deity by combining the attributes of two produced such curious fusions as Milk-lashtart, Milk-ba`al, Milk-'osir, Esh mun-melqarth, Melqarth-resef, etc. As in the case of art and in dustries so in religion the Phoenicians readily assimilated foreign ideas. The influence of Egypt was specially strong (NSI. pp. 62, 69, 148, 154). The Phoenician settlers at the Peiraeus worship ped the Assyrian Nergal, and their proper names are compounded with the names of Babylonian and Arabian deities (NSI. p. 1 o ). Closer intimacy with the Greek world naturally brought about modifications in the character of the native gods, which became apparent when Baal of Sidon or Ba'al-shamem was identified with Zeus, Tanith with Demeter or Artemis, 'Anath with Athena, etc. ; the notion of a supreme Ba'al, which finds expression in the Greek tiiThos and gaakris or giXOns (the goddess of Byblus), was no doubt encouraged by foreign influences. On the other hand, the Phoenicians produced a considerable effect upon Greek and Roman religion, especially from the religious centres in Cyprus and Sicily. A great number of divinities are known only as ele ments in proper names, e.g., Sakun-yathon (Sanchuniathon), `Abd-sasom, Sed-yathon, and fresh ones are continually being discovered. It was the custom among the Phoenicians, as among other Semitic nations, to use the names of the gods in forming proper names and thus to express devotion or invoke favour; thus Hanni-ba'al, 'Abd-melqarth, Hanni-cashtart, Eshmun-tazar. The proper names further illustrate the way in which the relation of man to God was regarded; the commonest forms are servant (eabd, e.g., (Abd-eashtart), member or limb (bod, e.g., Bod melqarth), client or guest (ger, e.g., Ger-eshmun) ; the religious idea of the guest of a deity had its origin in the social custom of extending hospitality to a stranger and in the old Semitic right of sanctuary.
inscriptions mention altars of stone and bronze, and from the sacrificial tariffs which have survived we learn that the chief types of sacrifice among the Phoenicians were analogous to those which we find in the Old Testament (NSI. p. ii7). The ghastly practice of sacrificing human victims was resorted to in times of great distress (e.g., at Carthage, Diod., xx. 14), or to avert national disaster (Porphyry, de Abstin, ii. 56) ; it was regarded as a patriotic act when Hamilcar threw himself upon the pyre after the disastrous battle of Himera (Herod., vii. 167). The god who demanded these victims, and especially the burning of chil dren, seems to have been Milk, the Molech or Moloch of the Old Testament. In this connection may be mentioned the custom of burning the chief god of the city in effigy, or in the person of a human representative, at Tyre and in the Tyrian colonies, such as Carthage and Gades; the custom lasted down to a late time (see Frazer, Adonis, Attis, Osiris, ch. v.). Another horrible sacri fice was regularly demanded by Phoenician religion : women sac rificed their virginity at the shrines of Astarte in the belief that they thus propitiated the goddess and won her favour (Rel. of 329, 611 ff.); licentious rites were the natural accompani ment of the worship of the reproductive powers of nature. These temple prostitutes are called qedeshim qedesh5th, i.e., sacred men, women, in the Old Testament (Deut. xxiii. 18; I Kings xiv. 24, etc.). Other persons attached to a temple were priests, augurs, sacrificers, barbers, officials in charge of the curtains, masons, etc. (NSI. No. 20) ; we hear also of religious gilds and corpo rations, perhaps administrative councils, associated with the sanctuaries (ibid., pp. 94, 121, 130, 144 seq.).