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Advertising Principles

Advertising principles: Catalogs And Folders 1 to Word Values In Advertising
Catalogs And Folders 1, Directing The Reader Copy, Drawings And Reproductions 1, Fundamentals Of Advertising 1, Getting The Advertisement Read, Getting The Advertisement Seen, Getting The Inquiry Copy, Getting The Order Copy, Human Appeals In Advertising, Layout Of Advertisements 1, Legal Limits And Restrictions, Making The Advertisement Produce, Making The...