(c) It must not have an incorrect or obscure state ment of weight or measure.
Many of the states prohibit lotteries by constitu tional provision, and with one exception, they have enacted statutes that prohibit lotteries and the various transactions connected with lotteries.
3. Postal regulations.—The postal authorities en force rates for the different classes of mail which the advertiser sends out, and regulate the use to which in quiry coupons may be put.
The third-class rate is of great interest to the adver tising man, altho attempts have frequently been made by advertisers to get the benefits of second-class rates. Printed engravings, printed circulars (or circulars made by the mimeograph and similar processes) , other matter in print (except books), proof sheets, etc., are included in third class mail matter.
Upon matter of the third class, or on wrappers, envelops or tags, inclosed or attached to it the sender may write his name, occupation, business and address.
Other miscellaneous postal regulations may be sum marized as follows: Typewriting and carbon letter press copies of type writing are classed as handwriting. Matter repro duced by photographic process (including blue prints) is printed matter; matter printed on material other than paper is fourth class.
A circular which is defined as a printed letter, sent in identical terms to several persons, may bear a date • and the name and address of the sender and the per son addressed. When a name or date, other than those of the sender or addressee, is typewritten in the body of the circular except to correct a genuine typo graphical error, the circular is subject to postage at the first-class (letter) rate, whether sealed or sealed.
Reproduction or imitations of handwriting and typewriting done by means of the printing press, multig,raph and similar mechanical devices are treated as third-class mail, provided they are mailed at a post office in a minimum number of twenty, identical, un sealed copies; if mailed elsewhere, or in smaller quan tities, they take the first-class rate.
The Curtis Publishing Company restricts the' ac ceptance of coupons as advertising matter as follows: No copy is acceptable bearing a• coupon, the redemption value of which equals or exceeds the news-stand value of the publication in which it appears.
Third-class mail in Canada includes bona fide sam ples, printed pamphlets, printed circulars, maps, photographs, drawings, engravings, book jackets, manuscripts of books or newspapers, calendars, printed or written music, proofs of printing, with or without the manuscript. The rate is one cent for two ounces or a fraction thereof. Third-class matter must be put up so as to admit of easy inspection. The limit of weight is five pounds, and ten pounds for a single book. Third-class matter may also be mailed at parcel-post rate, in which case the limit of weight is eleven pounds.
Circulars typewritten are subject to the letter rate. Circulars produced in imitation of typewriting are al lowed to pass at the one cent per two ounces rate when at least twenty copies in exactly identical terms are handed in to the post-office at one time.
The rate for second-class matter—newspapers and periodicals—is one cent for four ounces.
The Postal Laws and Regulations of the United States, section 462, paragraph 7, on the subject of coupons, reads as follows: Coupons, order forms and other matter intended for de tachment and subsequent use may be included in perma nently attached advertisements, or elsewhere, in newspapers, and periodicals, provided they constitute only an incidental feature of such publications and are not of such character or used to such extent as to destroy the statutory character istics of second-class publications, or to bring them within the prohibition of the statutes denying the second-class rate postage to publications "designed primarily for advertising purposes," or to give them the characteristics of books -or other third-class matter.
4. Municipal regulations.—Questions of local in terest are usually regulated by state laws or by municipal ordinances. With reference to overhang ing signs, municipal regulations in general concern one or more of the following restrictions: Area shown, or projection upon the street, height above street, or degree of obstruction of public travel. Material of which signs are made.