Trams, Omnibuses, and Carriers' on moving vehicles attract mare attention than those of the same size fixed on walls. Therefore this class of advertisement has become popular throughout the country. Such advertisements have the added advantage of carrying their message into the heart of populous business districts and good residential suburbs, where billposting, or other outdoor advertising, is scarce or non existent. Moreover, the positions available are remarkably prominent ; the sides and ends force themselves on the attention of the public, and it is difficult to make a good display on the trains and omnibuses without the whole town noticing it. This advertising is again mere publicity ; there is little or no opportunity for educational work, and the advertising requires press support to justify its cost. Plates outside vary largely in cost. Horse omnibus sides can be got for about per annum, and tram sides on good routes cost about double. Advertisements inside are of a different character. Being read by travellers who have nothing else to do, educative pictures or type reading matter can be used, and many a good advertisement will be found in these positions. Transparencies in omnibuses cost from 10s. to 15s. each per annum, and stained glasses in trams rather more. Advertise ments ir, the shape of paper posters are now carried by the large parcels delivery vans in London. The rates are reasonable, and if the desigim is good the advertisement is effective. There are about 2000 vans available in the Metropolis. Carriers' vans in the provinces are of a different class. A company exists under the name of the Carriers' Van Advertising Company, Limited, which has an organisation throughout the country for affixing small tin and iron plates on the country carriers' vans. These vans have regular
itineraries like omnibuses, taking people to market on market-days and generally doing the shopping and collecting the parcels for country residents, farmers, and villagers. In many districts they afford the only means of advertising, and they reach areas untouched by ordinary publicity. There are about 1600 vans available, mostly in agricultural districts, and the rentals are about 4s. per square foot per annum, including fixing, inspection, and all expenses. The offices are in Wild Court, W.C.
Sandwich-board Men.—This is a class of advertisement not c ften patronised by the general advertiser. It is more useful for specific local purposes, such as entertainments, public meetings, theatres, sales in retail establishments, and so on. In many cases boardmen are subject to police control ; in London none are allowed in the City or in certain specified thoroughfares, and only boards of regulation size and kind may be employed. The London regulations permit of an overhead board and a front and back board, of a size to carry a double crown bill, so that four bills can be displayed by one man. The wages of boardmen are about ls. 6d. a day, but supervisors should be employed at higher rates. Some ingenious advertisers have improved on the old-fashioned board men by employing women or dressing the men in fancy costumes. One of the most effective displays has been that of the Savoy Turkish Baths, where the boardmen are dressed in bath towels with red fez on their heads.