The illustrations include such a make-up for a four-page booklet, with title-page. After the title-page, the first illustration shows a page starting with the title and paragraph across the page, the rest of the space outlining matter. The second page shows a suggestion for matter broken up into paragraphs with the headlines brought to the side. The third page is made up on the presumption that the reader desires to set a solid page of matter without any paragraph divisions. The fourth page is made up in paragraphs with the headings dropped into the matter. These are virtually all the forms used in booklet printing, although in detail booklets differ chiefly in the amount of marginal space allowed, size of page and number of words of matter on each page. These variations are determined largely by the man who is deciding on the booklet, and their indication is, broadly speaking, an extension of the rough suggesti ins offered as illustrations of this article.
In preparing a booklet, one or two technical details are worth noting. The number of pages should run in four, eight, sixteen, or thirty-two, which form the simplest divisions of papers from the printer's point of view. The cover, that is, the outside page, might consist of four of these pages, or may be added separately in a different colour. Great care should be taken to select a shape easily handled and inviting in appearance. It is advisable also to make the booklet the same shape as the average envelope that is to say, one might have the booklet to fit the average busines envelope or the envelope that is usually used in private correspondence. There is some thing to be said, however, in leaving these sizes behind and using shapes that are new ; but in this case special envelopes must be made for the printed matter they are to contain. This is quite feasible from a technical point of view, but usually involves the business man in additional cost. It is worth his while to consider whether this additional cost for a more attractive appearance and make-up is justified. Generally speaking, the newer thing in printing is the one to be sought after, and frequently the unlikely shape justifies itself by the difference of appearance it presents in the correspondence of the recipients.
If special types are needed for printing, the simplest way for the tyro to deal with the subject is to select his type from the mass of publications available, cut a section of it out, and paste it on the margin of his make-up. To-day most up-to-date printers carry all the types that are necessary for high-class display printing, and nearly every popular type which can be selected from advertising, which may be taken as a model, can be found in the average printing office. The man who is not expert in the making of printing might, however, find that the printer to whom he takes his job has not just the types he thinks he ought to use. In that case a type he selects might still be given as a sample, with instructions to work as nearly as possible to that effect. Where the actual type is not available, it is very rarely that the printing office has not something which is so nearly like it that it is just as good. This question of the selection of types is important to the man putting out advertising matter, and, if he is wise, he will rarely leave it to the printer. It is the simplest matter in the world to go through the booklet which represents excellence along certain lines, and to cut out specimens of the types which are used for the title, the headings, and the body matter, and to indicate, by pasting them against corresponding sections of the booklet being planned, the relative styles and sizes of type necessary.
By following these simple instructions, which are by no means technical, the man who wants good printing will get something very near to what he desires. He might learn much more about printing, the names of the different type faces, the technical names of their sizes. While this is interest ing knowledge, it takes time to acquire it, and it is by no means indispensable. The simple rules outlined here give the man who is printing the principle of outlining his needs, and the technical knowledge of the composing-room will, in ninety-nine cases out of a hundred, do the rest for him.