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Commercial Photographer

Advertising Photography
Advertising Photography The Making Of Photographs For Advertisements Is At Once The Most Fascinating And Can Be Made The Most Remunerative Branch Of Com Mercial Photography. It Is Fascinating In That You Are Helping To Create A Demand For A Product—you Are Coming Into Contact With The Pulse Of The ...

Artificial Light
Artificial Light The Matter Of Artificial Light For Interiors Is One Of Considerable Impor Tance, And We Have The Choice Of Either Flash (bag Or Open) And Electric Lights. Of The Bag Types, Of Which There Are Many On The Market, The Victor, Prosch Or The Halldorson Are Undoubtedly The ...

Automobiles And Trucks
Automobiles And Trucks One Of The Foremost Industries In This Country Today, And One In The Promotion Of Which Photography Is Essential, Is The Manufacture Of Automobiles And Trucks. There Is Practically No Town Or City Of Reason Able Size In Which There Is Not A Factory Or An Agency ...

Banquets
Banquets Banquet Photography Has Proven Itself Very Profitable To A Number Of Concerns Who Have Specialized In This Line, But For Some Reason Or Other, It Has Always Been Surrounded By Considerable Mystery In Times Gone By As To The Methods They Followed In Turning Out Finished Prints So Quickly. ...

Building Business
Building Business Building And Holding Business, Or Getting And Holding A Patronage Or Following Of Customers, Is Something In Which We Are All Vitally Inter Ested, And Our Efforts Along That Line Determine Whether We Are A Drifter Or A Success. Statistics Prove That A Man In Business Cannot Stand ...

Copying
Copying The Making Of Good Copies Is Considered By Many To Be The Most Difficult Branch Of Commercial Photography And Forms A Large Portion Of The Work, Yet It Is The Custom, In Some Studios, To Turn The Copying Over To Apprentice Boys And Cheap Help. This Means, As A ...

Cut Glass
Cut Glass In The Past There Has Been More Mystery Surrounding The Photographing Of Cut Glass Than Possibly Any Other Commodity, Some People Even Paying Fairly Large Sums Of Money To Have Others Teach Them How To Do It. The Difficulty Has Undoubtedly Arisen Through The Fact That, While A ...

Dark Room Work
Dark-room Work The Developing And Manipulation Of Negatives For Commercial Work Is Far Different From That Required For Portrait Work And Therefore Cannot Be Handled In The Same Manner. Commercial Customers Demand Detail, Snap And Brilliancy In Prints—the Portrait Man Is Looking For Softness, And With Most Of Them, Lack ...

Enlargements
Enlargements. The Making Of Enlargements In The Commercial Shop Has Often Been Thought A Loss. The Possibilities Are That When A Loss, It Was Caused By Incompetent Help, As The Quality Of Commercial Enlargements Must Be Good, And Good Enlarge Ments Sometimes Take Considerable Paper To Get Right, Especially In ...

Enlarging
Enlarging The Commercial Studio Is Called Upon To Make Enlargements, Oftentimes In Quantities, Wherein The Quality Has To Be Above Reproach And Yet Speed Is A Factor. Therefore, The Best Equipment Obtainable And Conveniently Arranged, Is A Mighty Good Investment. Here, As In Copying, Different Lighting Systems May Be Employed, ...

Equipment
Equipment The Scope Of Commercial Photography Within The Past Few Years Has Become So Broad That The Subject Has Been Rendered Practically Inex Haustible. In Fact, There Does Not Seem To Be Any Line Of Business, Whether It Be That Of The Promoter, Manufacturer, Advertiser, Architect Or Law Yer, Where ...

Exteriors
Exteriors Many Commercial Men Have Gotten Their Start In The Business By Photo , Graphing Exteriors And Gradually Working Into Other Lines. One Of The Principal Reasons For This Is Undoubtedly Due To The Fact That It Forms A Fascinating Study To Most Amateurs And Semi-professionals—hence, It Is Probably More ...

Furniture
Furniture The Making Of Negatives Of Furniture And Prints Was One Of The Firstbranches Of Industrial Work That Called The Photographer Into Use In Helping To Sell Goods. Thirty To Thirty-five Years Ago, Some Furniture Manufacturers Were Using Photographs, And It Is Certainly Interesting To Talk To The Old Fellows ...

General Merchandise
General Merchandise. A Few Years Ago A Traveling Man, Starting Out On The Road, Required A Dray, Numerous Trunks And Any Number Of People To Get Him Off, And It Required Trunks And Drays To Keep Him Going, As He Carried Samples In Some Form Of Practically Everything He Sold. ...

Interiors
Interiors While One Has Many Difficulties To Overcome In Photographing Interiors, It Is A Branch That Is, As A General Rule, Well Paying, Digni Fied And, At The Same Time, Extremely Interesting. Being Closely Identified With Exterior Work, The Photographer Will Have Practically The Same Customers For Interiors; That Is, ...

Legal Photography
Legal Photography Legal Photography Is Fascinating To Many Photographers, Especially Thosewith An Analytical Turn Of Mind And It Is Exceedingly Profitable When You Can Deliver The Goods, Which Means, Make Photographs Under Any And All Conditions And Bring Home The Results—not Always Results That Look Good To You, But Results ...

Lenses
Lenses In Discussing This Subject, I Will Take Up Only Those Lenses Which Have Been Found Most Practical In Commercial Photography. Lenses Used In This Connection Must Have Extreme Covering Power, Good Depth Of Focus And Fine Definition. Anastigmat Lenses Are, Of Course, The Best For This Purpose, Although The ...

Lettering
Lettering Insertion Of Titles And Lettering On Negatives Is A Necessity In Commercial Work. Almost Every Print Delivered In Merchandise Work For Traveling Men's Sample Books Will Be Numbered Or Lettered To A More Or Less Degree. There Are Many Different Ways Of Putting This Lettering On. If On A ...

Machinery
Machinery This Is A Line In Commercial Photography Which Takes The Operator Out Into The Shops And Manufacturing Plants, And Is One For Which There Is Considerable Call In Manufacturing Centers. As Pictures Of Machinery Are Nearly Always Used For Sales Promotion Work, And Practically Every Machine Has One Or ...

Monuments
Monuments Monumental Companies And Big Granite People, Who Job Granite To The Monument Factories, Are Consistent Users Of Photographs—it Is Practically The Only Medium Now Used To Sell Monuments, And While There Are Only About Fifteen Really Large Companies In The United States Who De Sign And Build Monuments And ...

Panoramas
Panoramas In Large Offices, Banks, Stores, Factories, Warehouses, And The Like, Especially If There Is A Promotion Or Advertising Campaign Under Way, You Will Be Called Upon To Make Pictures Including A View Wider Than Your Widest Angle Lens. Of Course, A Cirkut Camera Is Out Of The Question For ...

Photography Of Colored Objects
Photography Of Colored Objects For A Great Deal Of The Modern Commercial, Technical And Scientific Photography, Color Sensitive Plates And Filters Are Practically A Necessity—in Fact, It Might Be Said That They Are A Necessity. While It Is True, Old Time Photographers Got Really Remarkable Results Without Plates Sensitive To ...

Plates And Films
Plates And Films A Great Deal Of The Success Of The Commercial Operator Depends Upon The Proper Selection And Handling Of Plates, As He Is Called Upon To Make Pictures In All Sorts Of Places And Many Times Has No Previous Knowl Edge Of What He Is Going Up Against. ...

Prices
Prices The Prices You Get For Your Work Determine Your Profit. One Of The Drawbacks In Times Past, In Commercial Photography, And, In Fact, The Condition Still Exists, Is That Of Low Prices. This Condition Of Low Prices May Be Attributed Possibly To Some Such Incident As This. The Manufacturer ...

Printing
Printing The Printing-room Of A Commercial Studio Is By Far The Most Important T Part Of The Entire Outfit—important In That It Is The Department From Which Comes The Finished Product For The Customer And Is Considered By Many Of The Leaders As The Most Profitable Department Of The Business, ...

Prints And Coloring
Prints And Coloring Among A Certain Class Of Customers There Is An Increasing Demand For Colored Photographs, Especially Is This True With Such Lines As Bicycles, Juvenile Automobiles, Dishes, Notions, Candies, Soda Fountain Supplies, . Joys, Games, Etc. It Is A Wonderful Help To A Salesman To Have Photographs Of ...

Silverware
Silverware The Photographing Of Silverware Has The Reputation Of Being Somewhatdifficult Of Accomplishment But, Like Cut Glass, When One Is Properly Equipped, It Is Really Not So Hard, And Commercial Shops In The East Especially Have A Great Deal Of It To Do. Also One May Pursue A Different Course ...

Staining
Staining No Matter How Careful The Operator May Be In Making The Original Nega Tive And Probably Has Done All Ile Could In Intensifying And Reducing, There Will Be Cases Of Negatives That Are Too Thin In Some One Place Or Maybe Several Small Places. This Is Something That Frequently ...

Staining And Lettering Blocking
Blocking, Staining And Lettering It Has Long Been The Custom, With The Large Portion Of Negatives Made For Commercial Work, To Block These Negatives, That Is, Paint Out Or Opaque Them So As To Render The Background Pure White In The Finished Print, But The Tendency Now, In High-class Studios, ...

Store Windows
Store Windows The Photographing Of Store Windows, And All Forms Of That Kind Of Work Are, To My Way Of Thinking, Disagreeable, For It Is A Rare Instance Indeed, That, For The Amount Of Time And Labor Involved, A Proper Compensation Can Be Obtained. At Times Though, The Work Has ...

Stoves
Stoves Illustrations Used For Stove Catalogues Formerly Were Made By The Wood Cut Process, Giving Very Sharp, Clean Lines, And An Even Appearance All Through Which, I Think, Is The Cause Of The Requirement For So Much Preparation In The Photographing Of Stoves Nowadays. The Stove, To My Mind, Does ...

The Studio
The Studio It Has Often Been Stated That The Commercial Photographer Packs His Kit And I Goes Anywhere Under The Sun And Photographs Anything Any Time, Which Is Really Quite True. But, Commercial Photography's Real Purpose And The Form In Which It Reaches Its Highest Development, Is The Photographing Of ...

Van Dykes
Van Dykes In Printing From Paper Negatives And For Making Paper Negatives From Tracings, Van Dyke Paper Is Used. This Is Known Under Several Other Names, Such As Black Line Process, Brown Print, And Maduro Paper. While This Process Is Somewhat Similar To Blue Print, It Differs In That It ...

Vandykes And Photostats Blue
Blue Prints, Vandykes And Photostats Many Photographers, Who Are Connected With Industrial Plants, Engi Neering And Architect's Offices, Have Charge Of The Blue Printing Department ; Also Many Commercial Photographers Make Large Num Bers Of Blue Prints From Dry Plate Negatives, While The Larger Commercial Studios Doing Merchandise Set-ups And ...