Marketing managers develop advertising campaigns to publicize new products, goods or services and evaluate the effectiveness of the campaigns. They also work to maintain a positive public image for the company and identify markets for new products.
| Marketing Managers: Number of workers 2003 - 2009 | |
|---|---|
| 2003 | 800,000 |
| 2004 | 770,000 |
| 2005 | 728,000 |
| 2006 | 805,000 |
| 2007 | 784,000 |
| 2008 | 867,000 |
| 2009 | 857,000 |
| Marketing Managers: Number of Male Workers 2003 - 2009 | |
|---|---|
| 2003 | 498,000 |
| 2004 | 472,000 |
| 2005 | 445,000 |
| 2006 | 503,000 |
| 2007 | 488,000 |
| 2008 | 510,000 |
| 2009 | 511,000 |
| Marketing Managers: Number of Female Workers 2003 - 2009 | |
|---|---|
| 2003 | 302,000 |
| 2004 | 298,000 |
| 2005 | 283,000 |
| 2006 | 302,000 |
| 2007 | 296,000 |
| 2008 | 357,000 |
| 2009 | 346,000 |
| Marketing Managers: Average Annual Salary 2003 - 2009 | |
|---|---|
| 2003 | $58,604 |
| 2004 | $63,076 |
| 2005 | $64,220 |
| 2006 | $68,432 |
| 2007 | $68,588 |
| 2008 | $69,940 |
| 2009 | $69,160 |
| Marketing Managers: Average Male Annual Salary 2003 - 2009 | |
|---|---|
| 2003 | $66,092 |
| 2004 | $74,932 |
| 2005 | $74,880 |
| 2006 | $77,064 |
| 2007 | $78,572 |
| 2008 | $83,252 |
| 2009 | $79,872 |
| Marketing Managers: Average Female Annual Salary 2003 - 2009 | |
|---|---|
| 2003 | $47,008 |
| 2004 | $46,696 |
| 2005 | $51,480 |
| 2006 | $51,220 |
| 2007 | $53,456 |
| 2008 | $53,248 |
| 2009 | $54,704 |
| Projected Job Openings for Marketing Managers | |
|---|---|
| Projected Employment, 2018 | 596,200 |
| Number of New Hires | 73,700 |
| Percent Change | 14 % |
| Total Job Opportunities Due to Growth and Replacement Through 2018 | 186,300 |
Other data sources show the following industry statistics:
| Employment for Marketing managers 1997 - 2009 | |
|---|---|
| 1997 | No Data Available |
| 1998 | No Data Available |
| 1999 | 202,710 |
| 2000 | 202,100 |
| 2001 | 189,140 |
| 2002 | 192,080 |
| 2003 | 182,600 |
| 2004 | 177,550 |
| 2005 | 166,470 |
| 2006 | 159,950 |
| 2007 | 166,790 |
| 2008 | 166,790 |
| 2009 | 169,330 |
| Average Annual Salary for Marketing managers for 1997 - 2009 | |
|---|---|
| 1997 | No Data Available |
| 1998 | No Data Available |
| 1999 | $71,010 |
| 2000 | $75,360 |
| 2001 | $78,410 |
| 2002 | $87,170 |
| 2003 | $92,190 |
| 2004 | $96,680 |
| 2005 | $101,990 |
| 2006 | $107,610 |
| 2007 | $118,160 |
| 2008 | $118,160 |
| 2009 | $120,070 |
| Average Hourly Salary for Marketing managers for 1997 - 2009 | |
|---|---|
| 1997 | No Data Available |
| 1998 | No Data Available |
| 1999 | $34.14 |
| 2000 | $36.23 |
| 2001 | $37.70 |
| 2002 | $41.91 |
| 2003 | $44.32 |
| 2004 | $46.48 |
| 2005 | $49.03 |
| 2006 | $51.74 |
| 2007 | $56.81 |
| 2008 | $56.81 |
| 2009 | $57.73 |
| New York | $150,130 |
| New Jersey | $141,300 |
| California | $136,990 |
| Virginia | $131,610 |
| Delaware | $130,550 |
| Massachusetts | $130,190 |
| Texas | $127,080 |
| Washington | $122,100 |
| Minnesota | $121,880 |
| Pennsylvania | $118,200 |
| Illinois | $116,710 |
| North Carolina | $116,480 |
| Colorado | $115,290 |
| Ohio | $113,980 |
| Nebraska | $112,650 |
| Connecticut | $112,610 |
| Maryland | $111,720 |
| Georgia | $110,100 |
| Florida | $108,940 |
| Vermont | $108,610 |
| District of Columbia | $108,000 |
| Kansas | $105,050 |
| Oregon | $105,000 |
| Missouri | $104,750 |
| Nevada | $104,590 |
| Wisconsin | $103,150 |
| South Dakota | $101,120 |
| Michigan | $101,070 |
| Indiana | $100,880 |
| Alabama | $100,740 |
| Arkansas | $98,470 |
| South Carolina | $97,450 |
| New Hampshire | $96,640 |
| Utah | $95,570 |
| Rhode Island | $95,530 |
| Kentucky | $93,980 |
| Iowa | $93,070 |
| Tennessee | $88,050 |
| Idaho | $87,600 |
| Arizona | $87,150 |
| Wyoming | $84,870 |
| Oklahoma | $82,620 |
| North Dakota | $81,100 |
| Puerto Rico | $80,280 |
| Alaska | $80,080 |
| Hawaii | $79,880 |
| Maine | $79,800 |
| New Mexico | $79,340 |
| Louisiana | $77,780 |
| Montana | $76,970 |
| Mississippi | $74,600 |
| West Virginia | $73,530 |
| Virgin Islands | $63,670 |
| Guam | $48,230 |