Advertising and promotions managers develop and oversee ad campaigns and promotional material and events to create brand or product awareness with the intention of ultimately increasing sales and product/brand loyalty. Advertising and promotions managers can handle the ads and promotions for an entire company or organization, or can work on an account-basis, where they are hired to do one group of ads or one promotion.
| Advertising and promotions managers: Number of workers 2003 - 2009 | |
|---|---|
| 2003 | 57,000 |
| 2004 | 57,000 |
| 2005 | 66,000 |
| 2006 | 63,000 |
| 2007 | 69,000 |
| 2008 | 69,000 |
| 2009 | 62,000 |
| Advertising and promotions managers: Number of Male Workers 2003 - 2009 | |
|---|---|
| 2003 | 22,000 |
| 2004 | 23,000 |
| 2005 | 28,000 |
| 2006 | 29,000 |
| 2007 | 29,000 |
| 2008 | 17,000 |
| 2009 | 28,000 |
| Advertising and promotions managers: Number of Female Workers 2003 - 2009 | |
|---|---|
| 2003 | 34,000 |
| 2004 | 34,000 |
| 2005 | 38,000 |
| 2006 | 34,000 |
| 2007 | 41,000 |
| 2008 | 52,000 |
| 2009 | 33,000 |
| Advertising and promotions managers: Average Annual Salary 2003 - 2009 | |
|---|---|
| 2003 | $41,600 |
| 2004 | $48,048 |
| 2005 | $45,240 |
| 2006 | $46,228 |
| 2007 | $50,180 |
| 2008 | $57,044 |
| 2009 | $56,420 |
| Projected Job Openings for Advertising and promotions managers | |
|---|---|
| Projected Employment, 2018 | 43,900 |
| Number of New Hires | -800 |
| Percent Change | -2 % |
| Total Job Opportunities Due to Growth and Replacement Through 2018 | 10,500 |
| Most Significant Source of Education for Advertising and promotions managers | |
|---|---|
| Percent with Less than High School Diploma | 1.0 % |
| Percent with High school Diploma or Equivalent | 7.7 % |
| Percent with Some College, No Degree | 12.5 % |
| Percent with Associate's Degree | 5.9 % |
| Percent with Bachelor's Degree | 59.9 % |
| Percent with Master's Degree | 12.1 % |
| Percent with Doctoral or Professional Degree | 1.0 % |
Other data sources show the following industry statistics:
| Employment for Advertising and promotions managers 1997 - 2009 | |
|---|---|
| 1997 | No Data Available |
| 1998 | No Data Available |
| 1999 | 100,600 |
| 2000 | 93,420 |
| 2001 | 85,850 |
| 2002 | 81,090 |
| 2003 | 71,100 |
| 2004 | 57,100 |
| 2005 | 41,710 |
| 2006 | 38,130 |
| 2007 | 36,100 |
| 2008 | 36,100 |
| 2009 | 35,760 |
| Average Annual Salary for Advertising and promotions managers for 1997 - 2009 | |
|---|---|
| 1997 | No Data Available |
| 1998 | No Data Available |
| 1999 | $58,910 |
| 2000 | $62,260 |
| 2001 | $64,960 |
| 2002 | $69,200 |
| 2003 | $73,170 |
| 2004 | $76,460 |
| 2005 | $81,250 |
| 2006 | $85,140 |
| 2007 | $94,720 |
| 2008 | $94,720 |
| 2009 | $97,670 |
| Average Hourly Salary for Advertising and promotions managers for 1997 - 2009 | |
|---|---|
| 1997 | No Data Available |
| 1998 | No Data Available |
| 1999 | $28.32 |
| 2000 | $29.93 |
| 2001 | $31.23 |
| 2002 | $33.27 |
| 2003 | $35.18 |
| 2004 | $36.76 |
| 2005 | $39.06 |
| 2006 | $40.93 |
| 2007 | $45.54 |
| 2008 | $45.54 |
| 2009 | $46.96 |
| New York | $143,940 |
| New Jersey | $127,770 |
| Massachusetts | $114,440 |
| Minnesota | $109,810 |
| Michigan | $108,720 |
| California | $102,780 |
| Georgia | $101,960 |
| Florida | $101,310 |
| Oregon | $97,960 |
| District of Columbia | $96,330 |
| Colorado | $96,140 |
| Connecticut | $95,440 |
| Delaware | $94,180 |
| Pennsylvania | $93,270 |
| Washington | $92,670 |
| Utah | $90,340 |
| Ohio | $89,260 |
| North Carolina | $88,430 |
| Maryland | $85,530 |
| Virginia | $85,520 |
| Indiana | $84,320 |
| Hawaii | $83,060 |
| Rhode Island | $82,290 |
| Alabama | $82,060 |
| Arkansas | $80,920 |
| Texas | $80,430 |
| Arizona | $80,140 |
| Wisconsin | $78,450 |
| Missouri | $77,100 |
| Illinois | $76,950 |
| Vermont | $75,010 |
| Iowa | $74,530 |
| Puerto Rico | $73,760 |
| Nevada | $73,540 |
| South Carolina | $73,170 |
| Nebraska | $69,690 |
| Kansas | $69,210 |
| Alaska | $64,420 |
| New Mexico | $62,390 |
| Louisiana | $61,810 |
| Tennessee | $61,400 |
| New Hampshire | $60,870 |
| Idaho | $60,810 |
| Mississippi | $60,370 |
| Maine | $59,440 |
| Oklahoma | $58,160 |
| Kentucky | $57,520 |
| Montana | $54,840 |
| West Virginia | $54,030 |
| Guam | $40,780 |