APPLIED PSYCHOLOGY is that branch of technical service in which the facts and methods of the science of. psy chology are applied to the practical affairs of life. Its boundary lines are vague because it merges imperceptibly into the realm of the pure science of psychology, and especially because the range of possible and actual applications is so extensive. In fact, just as everyone considers himself somewhat of a psychologist, so everyone considers himself somewhat of an applied psycholo gist. For these reasons applied psychology has suffered probably more than other applied sciences from the practices of pretenders and charlatans. The popular conception formed from these con tacts is liable to be cheap and erroneous.
The first clearly formed applications of psychology arose with the recognition that differences among individuals and among groups meant differences in adjustment to situations in everyday life, and that improvements in adjustment must come either through a control of environmental influences or through a modi fication of the individual or the group. Experimental laboratory methods were applied directly to the measurement of the sensory capacities, memory, attention and fatigue of school children in the field of education. As the inadequacies and limitations. of these purely scientific procedures revealed themselves in the practical setting, methods were devised to meet practical needs more directly. Foremost among the pioneers were Binet and Simon, who developed tests for the measurement of intelligence by departing from traditional laboratory technique and building tests out of the experiences of the everyday life of the child (The Development of Intelligence in Children, 1905) ; and Cattell, who originated the order of merit method for the measurement of mental products (The Psychological Researches of James McKeen Cattell, 1914). Credit should be given also to the so called efficiency engineers who analysed industrial tasks and measured the efficiency of different individuals to perform them. They have contributed largely to the development of applied psychology by their attitude toward practical problems.
The Role of Measurement in Applied Psychology.—The most outstanding characteristic of applied psychology is the part played by measurement, which takes two forms: (1) The tests or instruments for the measurement of individual, group, class, sex and race differences in capacity and achievement. (2) Statis tical methods needed for the standardization and validation of the tests and for the analysis and synthesis of the variable products yielded by the tests. The construction of tests has become a highly technical task, and their proper administration and interpretation require special psychological training. The statistical methods of treating biological data have been modified and developed (see the works of Karl Pearson, Charles Spearman and T. L. Kelley) to meet the special requirements for the measurement of general tendencies of behaviour and their inter-relationships.
Along with this recognition of the individual, there goes the need for facilitating his progress and for measuring the rate of his progress. The facts of learning especially are constantly being canvassed for means of improving the conditions for learning, and elaborate test instruments are being devised for the measurement of pupils' achievement. Such facts as distribution of learning time, amount to be learned at a given time, the use of recitations, and other aids to learning are known to every teacher. Almost as widespread is the use of the various hand writing, composition, drawing and other scales for measuring accomplishment of school children. (See EDUCATIONAL PSY