FIXED PRICE. A term sometimes applied to a price fixed and maintained by mutual agreement between wholesale produc ers and retail distributors. In a majority of cases such fixed prices are arranged by big producing firms as a condition of supply for retailing, i.e., the producer binds the retailer not to sell his goods under a certain agreed price. In other cases, agree ments of this sort are arrived at between combinations of pro ducers on the one hand and combinations of retailers on the other hand. (See PRICE MAINTENANCE.)