LETTERS TO NEW RESIDENTS IN THE DISTRICT No firm employing circular letters as a means of obtaining business will neglect the new residents who are continually moving into the district. Nearly always the names of these intending residents are obtainable fairly easily, and in the great majority of cases they represent virgin soil that has so far been untouched by any riYals. At the same thne it must be remem bered that if the new householder is of any importance, he or she will be the recipient of a large number of letters, all designed to attract custom, and it is esse,,tial that the letter should be as strong as possible. As a rule, how ever, such et possible customer is sufficiently interested in her new abode to read quite a long letter, and the trader can give as many details of his services as he thinks advisable. Where the rental value is high enough, dairymen and sitnilar traders will be well advised to send these new householders a sample consisting of a little pot of cream, and a small quantity of both fresh and salt butter.
Whenever possible, letters to new householders should be sent them before they actually take up their new residence. If there is sufficient time one letter may be sent as soon as the name and address are obtained, and another a day or so before residence is taken up. These could also be followed up a month after, as it is quite possible that by then the householder will be dissatisfied with her present arrangements if she has made a bad choice. It is needless to say that such letters should be sent to the lady of the house whenever possible, unless, of course, the subject is one that appeals especially to men.