Home >> New International Encyclopedia, Volume 7 >> Of Tue New Testament to The Five Members >> Tiie Agency System

Tiie Agency System

business, agents, agent, insurance, company, risks, local and companies

TIIE AGENCY SYSTEM. While fire-insurance com panies were small and their activities were con fined to limited areas, it was possible for all the business of any one of them to be done through a single office. With the growth of the business and the extension of the field of operation of the larger companies, the single-office system became cumbersome and unwieldy. To meet the diffi culty, the 'agency system' was introduced, for a time tentatively and to a limited extent. It was first tried successfully on a large scale in the early fifties, by the Home Fire Insurance Company. It has since become practically 'uni versal among the large companies. Under the agency system the territory constituting the field of operation of an insurance company is divided into a number of departments, varying for the whole United States from two or three to ten or twelve in number. Over each department is a general agent or manager, who is practically in charge of the business of his company through out his department, subject to the general in structions received from the home office. The manager appoints and supervises two classes of subordinate agents—local agents. one or more in each locality where the company does busi ness, and special agents, usually one for each State. The local agent is the one who solicits business and actually w rites the insurance, mak ing periodical reports to the general agent in charge of the department which includes the locality in which he works. That the local agent may have the greatest incentive to diligimee in securing business, his remuneration takes the form of a commission on the premiums received. This method of payment has the disadvantage of putting the agent under a strong temptation to accept undesirable risks, or to secure business by improper methods, for the sake of obtaining his commissions. It is one of the chief functions of the special agent, or 'field man,' to keep watch over the local agents, and prevent them from sacrificing the welfare of the company to their own pecuniary interests. The special agent is paid a salary instead of commissions, and his chance of promotion lies in making a good show ing for his district. llis interests coincide with the interests of the company he represents.

That the agency system has been largely re sponsible for the great extension of tire insur ance in the United States cannot be doubted.

The method is, however, a very costly one. The direct cost in the form of commissions is enor mous, and is increasing from year to year. Thus, for the fire insurance written in the decade 1861 70, commissions amounted to $11.21 for every $100 of premiums; in 1871-80 they were $14.61 per $100 of premiums; in ISS1-90, $17.89; in 1891-1900 they varied from $17.90 in 1894 to $20 in 1900; and they went still higher in 1901, to $20.75. Of the $150,000,000 received in premiums during that year by the agency fire insurance companies, more' than one-fifth, or more than $30,000,000, was immediately handed back to the agents who secured the business. Moreover, this direct expense represents but a small part of the cost of the agency system. While the companies themselves are by no means entirely free from blame for the recklessness with which at time. rates are cut and risks ac eepted, it is the uncontrollable zeal of the local agents for business and resulting commissions which usually inaugurates such a movement. The result of the movement is the acceptance of undesirable risks, or of desirable risks at too low a rate, a consequent diminution in the ratio of premiums to insurance written, and, when the effect of the poorer risks has made itself felt, an increase in the proportion of fire losses to insur ance written. and finally the failure of weak com panies and the depletion of the surplus of strong companies. The situation at length becomes in tolerable, compelling a movement to restore rates to a paying basis, and general and special agents for a time exercise great care in their supervision of local agents. The effect of the had risks accepted during the period of rate cutting disappears after a year or two, and a period of prosperity follows, which lasts until the cycle starts anew. While local agents have done much good in extending insurance among people who would never have resorted to it un solicited, and while it is difficult to conceive of any other system on which the business of a large company can be well carried on. still it must be acknowledged that the multiplicity of agents, the magnitude of their tax upon the in sured. and the wide divergence between the in terests of the agent on the one hand and those of the insurer and insured on the other, are very serious evils necessarily involved in the agency system.